Mercado is a subscription service to help stop food waste. The main characters of the brand are fruits with personalized names to give a humanistic feeling; the fruits are one of the ways we help battle against food waste in America. The users include people of all ages looking for a way to save money yet still eat healthily.
![](https://cdn.myportfolio.com/b89f00a5-9dad-4b70-a371-b9d95dd9d2a0/9a325f77-f7cd-422a-8bfb-509f6bb31f18_rw_3840.png?h=3216933a60821f12eafae5ff8871bd9f)
Research
![](https://cdn.myportfolio.com/b89f00a5-9dad-4b70-a371-b9d95dd9d2a0/d7688d2f-757b-4c5a-8fed-6f42dfa81b50_rw_600.png?h=edfae49347dba63dd7439e444521869c)
Sketches
![](https://cdn.myportfolio.com/b89f00a5-9dad-4b70-a371-b9d95dd9d2a0/1ea59fa5-2da3-4eb8-a87f-3d30e03444c2_rw_600.png?h=cc702087f7bb7f2c96790a57e534e284)
![](https://cdn.myportfolio.com/b89f00a5-9dad-4b70-a371-b9d95dd9d2a0/10dbce66-238b-4562-bbdf-73f8b9d6928e_rw_1200.png?h=985f5e2a3bbc6a0922a425b0a708a373)
Branding
![](https://cdn.myportfolio.com/b89f00a5-9dad-4b70-a371-b9d95dd9d2a0/eb06f574-3dd2-462a-bc08-2459652fb413_rw_3840.png?h=27c6e3782685d47ce93c3047678f19a3)
Advertising
![Facebook Post](https://cdn.myportfolio.com/b89f00a5-9dad-4b70-a371-b9d95dd9d2a0/ac375505-854a-43ca-aace-ef8cb6289b56_rw_1200.png?h=28b233ac98b2c96750944b619bb84aa4)
Facebook Post
![Post Card](https://cdn.myportfolio.com/b89f00a5-9dad-4b70-a371-b9d95dd9d2a0/385a6bc3-6b9d-41b0-b4ad-ad687fe9c2b8_rw_1200.png?h=08085215eee39c9ccbc9ed7f7834050c)
Post Card
![Food Magazine Ad](https://cdn.myportfolio.com/b89f00a5-9dad-4b70-a371-b9d95dd9d2a0/ecc54c8c-12a5-4773-95a0-daf3bb722185_rw_1920.png?h=de21b204b06b10f73e6e298d12f28b09)
Food Magazine Ad
Key App Flow
![](https://cdn.myportfolio.com/b89f00a5-9dad-4b70-a371-b9d95dd9d2a0/bdce7cdd-6ea8-431a-8592-2d9b01618dd7_rw_1920.png?h=00f59990767ae81d49151ab9a888dcc9)
Mobile App
![](https://cdn.myportfolio.com/b89f00a5-9dad-4b70-a371-b9d95dd9d2a0/c54690be-0e60-42ac-9367-a1c2bf3a503c_rw_1920.png?h=b6b111150fb2c60c4f244bcc4779c385)
Subscription Plan
![This is the box the user will receive their subscription in, it is biodegradable to help with waste.](https://cdn.myportfolio.com/b89f00a5-9dad-4b70-a371-b9d95dd9d2a0/a808343a-a137-4511-bd87-b723a38f00c4_rw_1200.png?h=cb10ada4c499202478dd3c21503a7e15)
This is the box the user will receive their subscription in, it is biodegradable to help with waste.
![The recipe card will be inside of the box and will suggest a recipe based on the ingredients inside of the box.](https://cdn.myportfolio.com/b89f00a5-9dad-4b70-a371-b9d95dd9d2a0/b2871c79-fbb4-46de-b2b8-1e50945a3e45_rw_1920.png?h=53403a816d71f8030817d135685c9fd0)
The recipe card will be inside of the box and will suggest a recipe based on the ingredients inside of the box.
Follow Up
![](https://cdn.myportfolio.com/b89f00a5-9dad-4b70-a371-b9d95dd9d2a0/e19e77b6-0492-4757-a263-90ed82187a46_rw_1200.png?h=036c708994fee3077c561f7e9e16c542)