Mercado is a subscription service to help stop food waste. The main characters of the brand are fruits with personalized names to give a humanistic feeling; the fruits are one of the ways we help battle against food waste in America. The users include people of all ages looking for a way to save money yet still eat healthily.
Research
Sketches
Branding
Advertising
Facebook Post
Post Card
Food Magazine Ad
Key App Flow
Mobile App
Subscription Plan
This is the box the user will receive their subscription in, it is biodegradable to help with waste.
The recipe card will be inside of the box and will suggest a recipe based on the ingredients inside of the box.
Follow Up
